Mercedes believes that loading vehicles with as much fancy technology is the best way to lure younger buyers. And that is exactly why they gone all the way to borrow gizmos belonging to the
S-Class vehicles and put them into the
B-Class models.
Mercedes Benz has already announced that they have quiet a long line of compact vehicles to be launched from the new
Mercedes Front Architecture (MFA) platform. Of these, the
B-Class will be the first to go on sale, featuring a wide range of technologies that are usually reserved for the more expensive models. This may turn out to be a huge plus in terms of sales, since
compact car buyers in recent times expect their cars to feature high end technology, be it in the safety department or in infotainment. This would also encourage compact buyers, since these cars will will no longer be considered as ‘cheaper options’ that get the limelight only because of its brand value.
The list features that could be incorporated into the
B-Class include radar-based collision prevention systems, advanced driver assistance programs such as blind spot detection, lane keeping aids, pedestrian detection etc, and in-car Internet access. With this new idea, Mercedes hopes to improve upon its younger customer base. The company has also announced its small-car plans of launching an all-new
A-Class and two additional new compacts in the next two years.
