For the development of the all-new 2012 Mazda5, Hideki Matsuoka, Mazda5 program manager, took the best of the current model and set out to make it even better. The team aimed to create a new multi-activity vehicle (MAV) that combines superior environmental performance with a new expression of stylish design. Matsuoka’s concept for the new Mazda5 was to bring to the market a “contemporary smart choice.”
“This concept expresses our goal to build a new family mover for the global market that offers a smart solution to the user’s every need by establishing a balance between diverse functionality and outstanding performance,” said Matsuoka.
Matsuoka and team identified five key values in the development of the 2012 Mazda5:
● Smart and emotional design
● Rational, easy-to-use functionality
● Developed with the utmost quality
● Refined, dynamic driving performance without compromising environmental performance.
With a design concept summed up as “Seductive Smartness,” the new Mazda5 design strives to achieve a higher balance of functionality and design. At the same time, it has a stylish new look that is immediately distinguishable from the box-like designs found on conventional offerings in the market. No more bland minivans.
"The Mazda5 is part of a class of vehicle that is tremendously popular in Europe and Japan, where space and utility must be maximized and driving performance is held at a premium," says Matsuoka. "We set out to make sure this vehicle was fun to drive while also being versatile and practical. The attractive looks and good performance in no way compromise packaging and versatility."
Consumers around the country are also very excited about the new Mazda5 for 2011. In fact, the team at John Hine Temecula Mazda - the premiere Mazda dealer in Temecula, California - have seen the increase in demand first hand. The 2011 Mazda5 is one of their more popular models and is selling well. Anyone interested in style, dependability, safety and good gas mileage are encouraged to stop at Temecula Mazda to see the new Mazda5 up close.